Why You Should Invest In A Manifesto Video

So you may have heard the term manifesto video before, but what exactly is it?

Well to put simply, it's a video that encapsulates your businesses why. Why are you here? What are you hoping to achieve by being in business? 

And we've all heard the wise words of Simon Sinek before, which is people don't buy what you do, they buy why you do it. And the manifesto video is a quick and easy way to tell people your why, in two minutes or less.

There's two very important cohorts of people that we're targeting with a manifesto video.

#1 - The first one are your target customers

#2 - The second cohort, are your ideal employees.

People watching this should feel inspired and really want to connect with your brand on an emotional level. It should incentivise them to reach out proactively to your brand, and to your business, maybe not today, maybe in the future and want to connect.

So that's what a manifesto video is.

But how do you actually do one? Well, it's quick and easy.

It really should be, no more than two minutes long. The 60-90 second mark is really that sweet spot in length. It should be a video that can be shared on multiple mediums.

So yes, this is something that should be front and centre on your website.

Yes, it should be a video that is pinned to the very top of your business social media pages. And it should be something that you send out to people again and again and again, because your why is something that doesn't normally change. The what and the how might that your why, is really the core of your business.

So that's what a manifesto video is. It is definitely something that you should invest in and I guarantee you will get fantastic ROI if you build one right now.

If you're ready to tackle 2021 (or Q1/Q2 of Financial Year 2022) with gusto then book a Strategic Planning session with the team at LVL UP Consulting today.


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